K16 is an economically-minded and economically-sensitive agency. The success of our creative services can best be measured by the economic success of our customers. We are quite relaxed in the face of this challenge because we know that our creative services make an important contribution to successful corporate communication.

1) Listen well at the start. And ask the right questions.
An accurate briefing is the basis for every good creation. To demand this of all our customers can be a tough ask, but not doing this would be negligent and would be felt throughout the project.

2) Talk about the costs from the start. And point out alternatives.
We talk about the costs from the very start. But we never do this without offering alternatives. This is beneficial for all parties concerned.

3) Allow creativity.
If we always did just what our customers expected, we might make them satisfied but we wouldn’t make them happy. We would rather achieve something that you could never have dreamt of.

4) Only do what is possible. Assure quality.
Deadlines are binding. This also includes the question of what is achievable in the time frame. A good 80% solution is always better than a 100% solution that’s not ready on time.

5) Timely escalation.
Mistakes can happen. What is crucial is not to allow fear of mistakes to block us, but rather to escalate in time.

6) Stay cheerful.
Fun and enjoyment are the beginning of every good job. That’s the way we like to see our staff. And that’s how our customers like to see them too.

Long-term relationships are more important to us than short-term success. For us, integrity, loyalty and trust are not values from a different era; rather they are values that we embrace daily in our work.

1) Be prudent and foresighted.
We expect our project staff to be bright and alert. And to point out to our customers potential threats as well as new opportunities and possibilities.

2) Open and honest with the customers.
“The Customer is the Star” doesn’t mean just saying what the customer wants to hear. Because in our experience, that’s most unhelpful. As a service company, we don’t have an inflated need to speak or put ourselves in the spotlight; rather, we are 100% by the customer’s side as a consulting partner.

3) Work with discretion.
Our customers often entrust us with highly sensitive data. That we handle such data conscientiously goes without saying.

1) We are open and collegial with each other.
Anyone who’s ever been to K16 knows the open and collegial atmosphere amongst the staff. Customers like coming to us, and we like visiting our customers.

2) We give our staff responsibility.
Without exception, all our staff work independently and, to a large extent, on their own authority. We believe that this transfer of responsibility leads to better results than permanent supervision.

3) When selecting staff, we believe in continuity.
The majority of our staff have been with us for many years. This continuity is appreciated by many of our customers.