About
B2B4Tomorrow
For over 35 years, we’ve been on the hunt for that certain something that makes B2B communication fresh, different and better. We never tire of striving for more. Because there’s still so much more to achieve. The future is change. And vice versa. We’re right in the thick of it.
1989 / Like any good story, ours begins with a garage. Well, actually, it was a flat. At 16 Königstraße, to be precise (hence the name). It was here that the young founders, Eibo and Ollo, began digitising handwritten presentation slides on a PC.
1990 / A completely new force enters the scene. On the one hand, it’s Sung Koo, a belated founding member; and on the other, PowerPoint. For K16, this marked the beginning of a great love affair. And an ongoing transformation.
2019 / K16 has grown significantly and is well established in the so-called SME sector. Time for a fresh start. With “MOVE”, K16 is one of the first agencies in Germany to take the plunge into self-organisation. Since then, the collective has been in charge. Well, at least in theory.
Our values guide our actions
Effectiveness
Effectiveness is our most important benchmark. For us, communication is only good if it triggers something: understanding, guidance and action. That is why we do not develop solutions that simply look good; instead, we empower people, teams and organisations to communicate effectively themselves. We always start with the objective and the context, and take responsibility for ensuring that ideas work in everyday life and deliver when it matters most. For us, effectiveness means: helping people communicate with confidence, creating clarity and enabling impact – in a lasting and tangible way.
Responsibility
We feel a sense of responsibility towards our teams and towards our clients’ briefs, their objectives and the paths to achieving them. We are committed to ensuring high quality in our proposals and projects, smooth processes and clear project communication, empowering our colleagues and clients as much as possible, supporting those who feel left on their own, and, of course, the shared success of our teams and our clients.
A spirit of partnership
We respect our different roles and value all relevant opinions – from interns to senior management. The client is part of our project team. We make sure they feel this, involve them at an early stage, work with them honestly and flexibly, and strive to earn their feedback and treat them as equals. We practise active expectation management, focusing on solutions but without sugar-coating the truth or making excuses.
Agility
How we embrace change. We are constantly adapting to new requirements – driven by an intrinsic desire to lead the way and to be able to respond as quickly as possible to customer enquiries and market developments. To this end, we continually review and optimise our organisation, processes and methods. We seek technological progress as the foundation for a resilient, flexible and effective organisation. We act rather than react. We set trends in our key areas rather than simply adapting to them. We manage expectations in a solution-focused way, but without sugar-coating things or making excuses.
Courage
For us, courage does not mean throwing ourselves into risky, daring ventures; rather, it means being proactive, open-minded and curious, venturing into uncharted territory – both technologically and thematically – and guiding our clients and teams along the way. Courage means accepting that failure is a possibility and overcoming it with creativity. Courage means stepping out of your comfort zone, leading the way, seeking inspiration in new worlds and reflecting on your own world in order to improve it. Courage means exploring new places to discover the good in places we haven’t been able to see before. Courage means overcoming boundaries, including your own.
2023 / As an experienced presentation and communications agency, K16’s expertise now extends far beyond its core business. More and more clients are turning to K16 for campaign and branding services too. To better position this expertise in the market, K16 is launching the sub-brand KONKAV.
