Transformation durch Kommunikation wirksam gestalten
Seit mehr als 30 Jahren machen wir Kommunikation. Auf dieser Reise haben wir viel gelernt. Gleichzeitig hat sich auch unsere Sicht auf Kommunikation grundlegend verändert. Sie ist nicht nur wichtiger geworden, sie steht im Zentrum von allem. Kommunikationsfähigkeit ist die Kernressource für Zukunftsfähigkeit von Organisationen.
Transformation beginnt nicht im Organigramm, sondern im Kopf – und im Herzen. Bei den Menschen, die Veränderungen anstoßen, begleiten und leben. Auch wir bei K16 haben in den letzten Jahren erlebt, was es heißt, Strukturen aufzubrechen, Perspektiven zu wechseln und neue Wege zu gehen.
Wir sind selbst durch den Wandel gegangen – und wissen, worauf es ankommt.
Mit K16 transform machen wir diese Erfahrung für Sie nutzbar. Wir vereinen kreative Kommunikation mit strategischem Verständnis und tiefem Gespür für Menschen und Organisationen. So schaffen wir Formate, die echten Wandel ermöglichen – nicht als Konzept, sondern als gelebte Praxis.
Ob Change-Projekt, Kulturwandel oder Leadership-Kommunikation: Wir helfen euch, komplexe Veränderungsprozesse verständlich, menschlich und wirksam zu kommunizieren. Aus Erfahrung. Mit Haltung. Und mit dem Blick nach vorn.
Weil Transformation nur funktioniert, wenn sie inspiriert.
Unternehmen, die uns bereits vertrauen
Wir unterstützen euch mit acht Formaten in drei Kommunikationsfeldern für wirkungsvolle Transformation
Impact Communication
Create powerful communication and collective experiences to shape new beginnings.
Leadership Voice
Cut through the noise with storytelling and leadership communication to drive meaningful change.
Building the Core
Define the future values from within — with clarity and strategy to build the fundament for future change.
Unsere Angebote für wirksame Kommunikation im Wandel
01 Kick-Off Transformation
Create momentum for transformation
Why it matters
Culture eats strategy for breakfast. Real transformation happens when your project resonates with the people it affects. Success comes from inspiration and the promotion of active engagement.
What to expect
We design event formats that engage, inspire, and drive lasting change — whether as a catalyst for new transformation or a fresh spark for stalled projects. By bringing people together, we create the momentum needed to turn vision into action.
How it works
The first step is taking stock: Where does the transformation project stand? Who are the stakeholders, and how do they perceive the path ahead? From these insights, we craft an event design that embodies a shared sense of progress —one that ignites energy, leverages collective intelligence, and sets the stage for real momentum.
What to expect
Workshop & Assessment: Define status quo, analyze stakeholders, and set event goals with the core transformation team
Concept Development: Craft a compelling event concept with creative execution ideas
Event Design & Implementation: Bring the concept to life with engaging experiences
Internal Communication Content: Develop impactful materials to sustain engagement
Documentation & Learnings: Capture key insights to drive future success
This is for...
...communicators and transformation managers looking to accelerate their transformation with impact and momentum.
Key Outcomes
Momentum & Visibility
Drive transformation with energy and a clear sense of new beginnings.
Engagement & Participation
Activate teams and the entire organization.
Creative & Seamless Event Execution
From concept to delivery, ensuring an engaging experience.
Impactful Internal Communication
Create content that sustains engagement and drives change
02 Pop-up Campaign
Build up a transformation campaign in a 6-week sprint
Why it matters
Transformations happen in dynamic environments where time and resources are limited — and communication often falls by the wayside.
What to expect
In just six weeks, we create a compelling campaign framework that ensures your transformation gains the visibility it deserves. A pop-up campaign isn’t built for eternity—it’s a fast, flexible solution with ready-to-use formats and media that can be deployed instantly.
How it works
Using proven methods and creative approaches, we co-create solutions with your team to spark engagement and momentum. The focus is on crafting the right messages into a campaign idea and story that builds identity and engages people—just like a modern campfire.
What to expect
Kick-off Workshop: Explore the communication landscape
Idea Development: Craft a creative concept and initial ideas
Co-Creation Workshop: Refine ideas and activation strategies
Presentation: Showcase the campaign idea, messaging, andcommunication plan
Rollout: Provide a ready-to-launch media set and guidelines for leaders and communicators
This is for...
...communicators and transformation managers looking to accelerate their transformation with impact and momentum.
Key Outcomes
Campaign Idea
Clear messaging and communication plan.
Visual Concept
Creation and execution across different media.
Format Ideas
Seamless multichannel implementation.
Communicatoin Guideline
For leaders and communicators to roll out effectively (A How-to-use-campaign-assets).
03 Future Picture
Turn ideas into a bigger picture
Why it matters
Great visions often get lost in daily details. Our Future Picture brings clarity — integrating every detail into the whole.
What to expect
The Future Picture connects the dots to create a bigger picture. As a shared vision it helps people see their impact and serves as a guiding star, inspiring and anchoring ongoing work in teams and organizations.
How it works
In a collaborative workshop, we navigate the complexities of your transformation project, identifying key structures and connections. Using proven methods, we craft core messages that lay the foundation for the creative realization of the Future Picture.
What to expect
Joint Workshop: Establish the foundation for the Future Picture by identifying structures, connections, and key messages for a creative concept Idea Development: Craft a creative concept and initial ideas
Presentation of Creative Directions: Showcase alternative ideas for consideration
Decision & Implementation: Select a concept and refine it through a co-creative process for final execution
This is for...
...communicators and transformation managers looking to accelerate their transformation with impact and momentum.
Key Outcomes
Future Picture
A lasting symbol and guiding star for upcoming transformations.
Shared Understanding
Alignment across teams and the whole organization.
Concrete picture
to evaluate strategic decisions and actions.
04 Digital Ramp-up
Reinvent your communication set-up in remote times
Why it matters
Digital transformation has shaken up the way we communicate. But what does the ideal communicaton system look like? Time to rethink and make a fresh start!
What to expect
We take a holistic approach to your team’s or organization’s communication, considering both face-to-face and digital formats. By comparing the status quo with the target vision, we create a clear picture of the desired future state. From there, we redefine your communication landscape, develop new format ideas, and enhance existing ones.
How it works
We bring together diverse voices in a cross-functional team to ensure broad perspectives within your organization. Together, we create a target picture of the future communication landscape and create new format ideas to help you navigate the challenges of the years ahead.
What to expect
Preparation: Information exchange and material provision
Team setup: Formation of a cross-functional team
Kick-off (digital): Team introduction and initial experience exchange
Workshop Day 1 (full day): Defining goals and envisioning the ideal future state
Workshop Day 2 (full day): Prototyping future communication formats, summarizing insights, and defining next steps
Documentation: Creation of a big-picture future communication landscape with actionable recommendations
Next steps: Discussion, task distribution, and roadmap for implementation
This is for...
...communicators and transformation managers looking to accelerate their transformation with impact and momentum.
Key Outcomes
Future Vision & Strategy
A clear roadmap for the future communication landscape across all channels.
Shared Motivation
A unifying vision that energizes teams and drives engagement.
Innovative Formats
Hands-on prototyping of new communication approaches.
Actionable Plan
A concrete roadmap with clear responsibilities for implementation.
05 Storytelling for Leaders
A course to inspire, engage, and drive real change
Why it matters
Strong leadership thrives on compelling narratives. Facts inform, but stories inspire, build trust, and drive action. In uncertain times, clear and authentic storytelling keeps teams aligned and engaged.
What to expect
This program explores storytelling as a leadership tool. Learn to master storytelling across different communication formats. Move beyond facts and figures — connect emotionally, find the right level of detail, and deliver messages that stick.
How it works
This one-day, in-person training for up to five participants combines individual assessment, expert insights, and interactive workshop elements. In digital 1:1 calls, we define personal focus topics, which are explored through hands-on exercises, storytelling refinement, and direct feedback. Practical tools and proven frameworks help translate your leadership messages into compelling narratives.
What to expect
Kick-Off (90 min, digital): Introduction, onboarding, and initial reflection
1:1 Session (60 min): Topic selection and definition
Full-Day Workshop: Hands-on exercises, expert insights, and tool application to real business challenges
This is for...
... leaders and key communicators in national and international organizations.
Key Outcomes
Communication Identity
Clear self-image of own communication style.
Extended Storytelling Toolkit
Craft compelling narratives.
Master Storytelling
Apply best practices for impactful messaging.
Reflection & Team Growth
Reflect, learn, and evolve together as a team.
06 Communication Leadership
Become an effective communicator in times of transformation
Why it matters
Strong communication drives transformation. How do you cut through digital noise, inspire action, and meet leadership expectations? Words shape the future — make them count.
What to expect
In this training series leaders discover their leadership voice, master key communication formats, and refine their digital presence and positioning. It's about the most effective tools for digital communication (with an eye on AI) and a healthy balance between dialogue, feedback and guidance.
How it works
Expect a mix of group sessions and individual coaching. By reflecting on your communication style, we unlock new leadership impulses. Mindset shifts perspectives while providing practical tools. With concrete insights and hands-on techniques we ensure immediate impact. Interactive modules—free speech, digital exercises, and video training—deliver real-time feedback to sharpen your leadership presence.
What to expect
1:1 Self-Reflection: Identifying & refining individual communication style through gap analysis
Group Sessions: Gaining practical impulses & hands-on techniques
Interactive Modules: Free speech exercises, video training, mindset work & real-time feedback
Lessons Learned: Crafting action plan for continuous personal development
This is for...
... leaders and key communicators in national and international organizations.
Key Outcomes
Stronger Presence
Succeed leadership communication with confidence.
Communication Toolkit
Leverage effective message delivery, presentations & dialogue.
Enhanced Self-Efficacy
Grow through individual feedback & training.
Growth Plan
Continue your personal development.
07 Leadership Values
Kick-off your new leadership value-set
Why it matters
Strong leadership starts with clear values. They simplify decision-making, create alignment, and bring clarity to negotiations and team communication. For new leadership teams, common values serve as the foundation for a unified vision.
What to expect
Together, we make abstract values tangible — no corporate politics, but personal convictions translated into a common language. Shared understanding fosters clarity and helps us formulating inspiring principles for your team. This jointly created value set reduces misunderstandings, strengthens trust, and enables fast, confident decision-making with ease.
How it works
We start with 1:1 deep-dive interviews to uncover your company’s core values and leadership challenges. Then, in a co-creative workshop, we guide you through a dynamic, interactive process that lays the foundation for your leadership principles. From there, we take it further—shaping a meaningful value set that unites your team.
The outcome: a leadership manifesto, sealed in a joint commitment ceremony.
What to expect
Virtual Getting-to-know-you: Meet the team
1:1 Interviews: Reach to the core in deep dive interviews
Interactive Workshop: Co-creative group session
Leadership Manifesto: Formulate new value-set
Commitment Ceremony: Sign value-set together to lock in alignment & accountability
This is for...
... leadership teams forming a new or realigning for impact.
Key Outcomes
Clear Leadership Values
A shared foundation for decision-making and teamwork
Stronger Alignment
A common language that fosters clarity & trust
Faster, Confident Decisions
Principles that guide action with ease
Manifesto Experience
Commitment & Ownership among the team
08 DNA Journey
Discover what truly defines your company
Why it matters
Company DNA is a unique core of values, purpose, and identity. It sets you apart in the market and gives employees purpose and direction. But how do you keep it alive through growth and high turnover?
What to expect
The DNA Journey uncovers your company’s true essence — your Reason Why, shared values, and collective experiences. By giving employees a voice, we return to the core and spark movement for cultural transformation at the same time. Its the authentic stories that promote high engagement, establish new value sets and fuel purpose-driven communication.
How it works
We dive deep to uncover what truly defines your company — what unites your team, their beliefs, and unspoken aspirations. Reflection sparks momentum, leading to a clear analysis of your identity, leadership, and core cohesion. The result: a (his-)story-package strengthening identity and fueling impactful communication and storytelling.
What to expect
In-Depth Interviews: Uncover shared values, beliefs & aspirations
Cultural Reflection: Identify what unites your team and drives engagement
DNA Analysis: Define the essence of your company’s identity
Strategic Insights: Lay the foundation for leadership, communication, and transformation
This is for...
... leadership teams forming a new or realigning for impact.
Key Outcomes
Stronger Cultural Cohesion
A shared foundation uniting employees and driving engagement.
Communication Package
Culture Chunks of inspirational stories and clear narratives.
Strategic Clarity
Basis for leadership alignment, cultural transformation & change initiatives.
