Creating presentations with AI
AI, Presentation
Creating presentations with AI: How AI is revolutionising our presentations
Artificial intelligence (AI) has transformed many areas of business - and it is also changing the way we create presentations. Despite all the technological advances, the presentation remains an indispensable tool in sales, marketing and corporate communications. Whether it's an investor pitch, offer presentation, event presentation, employee presentation, strategy update or sales deck - success depends crucially on how clearly, visually appealing and memorable content is conveyed.
However, many companies face challenges: A lack of time, creative blockages and inefficient processes make it difficult to create high-quality presentations. Traditional methods are often time-consuming and require numerous iterations. This is where AI comes into play.
What if you could develop a professional presentation in just a few hours - with a clear storyline, impressive design and precisely formulated messages? Thanks to state-of-the-art AI tools, this is already possible today if the various tools are brought together effectively.
Where AI helps in presentation creation: our workflow
AI supports far more than just the creation and optimisation of texts or images. In recent years, our agency has built up its own AI infrastructure - a centralised knowledge platform that makes presentation projects more efficient, creative and faster. Our clients benefit from a structured process that combines tried-and-tested AI tools with specially developed, GPT-supported solutions.
From appointment preparation to AI-supported strategy
Every project starts with the central question: Who is our target audience? Whether customer, product, market or competition - an in-depth analysis is essential in order to develop the right communication approaches.
AI can help to prepare relevant information quickly and clearly as early as the appointment preparation stage. This provides account managers, project managers and story strategists with a solid basis for initial discussions or competitor analyses. AI-supported tools such as Copilot or specially trained GPT models can summarise conversations, automate recurring analysis processes and provide competitive insights.
A further step is the development of personas as AI-supported models that can be specifically questioned about texts and visuals. Although this requires an initial investment in persona creation, it delivers more precise and consistent results in the long term.
From the idea to the presentation story
Presentations are not created on the slides - they always start with a strong story. Before content is visualised, customer insights and arguments must be structured. Without AI, these processes can take weeks before initial customer feedback is obtained.
AI-supported tools help to generate ideas more quickly, store proven storytelling methods and enable more efficient brainstorming processes. Tools such as Perplexity, Gemini or ChatGPT accelerate research and expand the creative thinking space, even if the results must always be checked for relevance and quality.
From story to text
Today, text development and optimisation is usually carried out using GPT-based tools. In addition to ChatGPT, there are specialised applications such as Neuroflash that specifically take marketing requirements into account. Perplexity.ai also offers source citations, which is particularly useful for fact-based presentations.
Nevertheless, AI-generated texts must be checked and optimised. Precise prompts are crucial to avoid generic or inappropriate wording and the inflationary use of buzzwords.
AI for design and visuals beyond PowerPoint
From Canva, Adobe Express, Firefly and Runway to Midjourney - the choice of AI-supported design tools is enormous. While some tools generate images, others can already integrate brand assets such as corporate colours and fonts.
However, no tool can yet design complete slides in line with the brand and with coherent content. This means that automated visuals can provide a good basis, but require creative reworking. Legal framework conditions are also an important aspect: not all AI-generated images are licence-safe. That's why we rely on Adobe Firefly, which is secured with commercial usage rights.
How does this benefit our customers?
The use of AI means more than just technological innovation - it will bring concrete added value for companies in the future:
✅ Speed: a presentation that would otherwise take weeks can be created in just a few days.
✅ Cost efficiency: less manual work and faster implementation mean lower costs.
✅ Higher quality: Clear storylines, professional design and precise content without long coordination processes.
✅ More creativity: AI offers new perspectives, creative ideas and innovative visuals.
Our key takeaways for AI in presentations
Simple tasks, simple handling: AI makes standard processes much easier.
Creative people remain essential: complex, brand-compliant presentations still require human sensitivity.
Prompt skills are crucial: strong images require precise input - poor input delivers poor output.
Legally compliant images are not a given: AI-generated content must be checked for copyright.
AI increases creativity and efficiency, but does not always deliver useful results.
Efficiency gains are still difficult to measure: the creative process is highly individualised - AI can support it, but not completely replace it.
AI-supported iterations shorten coordination processes.
The AI cosmos is huge: testing is worthwhile in order to find the best tools for your own workflow.
Our offer: Let us revolutionise your presentation!
We support companies in utilising the full potential of AI in presentation creation.
Do you need a fast, professional and effective presentation?
Are you open for integrating AI into the process and the creation of CD-compliant, creative assets in a meaningful way?
Artificial intelligence is not the future - it's now. Let's rethink the way presentations are created together!