Strategic communication is what distinguishes information from genuine impact

True effectiveness begins with clarity. By consistently scrutinising briefings and using analytical methods, we transform your messages into stories, structures and images that make complex relationships understandable, help inform decisions and inspire people to take action.

From facts to impact

Storytelling is 22 times more effective than fact-based communication.

^{Stanford University}

From Facts to Impact

We combine strategy, storytelling and design to engage your target audiences effectively and sustainably.

Effectiveness as a benchmark
For us, communication is only effective if it triggers a response: understanding, guidance and action. Every strategy is guided by this principle.
Narratives that resonate
We develop bespoke communication strategies, always with a focus on your strategic objectives. For management teams, committees, staff or customers.
Structure & clarity for complex topics
We translate specialist content, strategies, programmes and transformations into clear messages, models and visualisations that are easy to understand and ready to use straight away.
Responsibility & Partnership
We see ourselves as an extension of your team: open, honest and always committed to quality, process and results.
In-depth experience spanning over 35 years
Strategy is at the heart of what we do. It shapes every project and every format we develop.

Let’s start working together to make a difference through communication

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Effectiveness, step by step

Understanding – We clarify your objective, the decision-making context, stakeholders and framework conditions.

Consulting – We brainstorm together, analyse, guide you and explore new approaches to help you achieve your communication objective.

Implementation – We bring your message to life – moving beyond slides, tables and diagrams. This includes fine-tuning, testing and optional speaker notes.

Our services in three key areas of focus

Narrative & Story Development

For strategy, products, transformation, leadership & brand

We develop:

Core strategic messages & purpose-driven overarching narratives
for corporate strategies, programmes, products and transformation initiatives
Storylines & argumentation frameworks
to enable specialists and leaders to communicate clearly and consistently
Leadership Messaging
Leaders as clear, authentic communicators

This work forms the basis for all effective communication: from board presentations to campaigns.

Structure & Visualisation of Complex Content

Strategic Models, Frameworks & Visual Storytelling

We develop:

Strategic models & frameworks that provide guidance
Visual storytelling for data, processes & decisions
Communication architectures for projects & programmes
Big-picture visuals that capture strategies at a glance

In this way, we create clarity where complexity prevails – and empower all stakeholders to make decisions and take action.

Strategic communication systems for organisations

From vision to implementation

Defining communication objectives and target audience strategies
Developing consistent messaging frameworks
Identifying suitable channels, formats and touchpoints
Alignment workshops for management and specialist departments
Implementing governance, quality standards and processes

Communication thus becomes a reliable system, rather than a random, one-off initiative.

Over 35 years’ experience in communications

A woman in a black leather jacket looks out a large window at a futuristic city skyline under a starry night sky. The window also displays multiple digital screens, some showing modern kitchen interiors, others displaying charts and text, including "Unsere Konsument*innen" and "Hi, New". A laptop is open in the foreground, showing a presentation slide with various icons and a percentage.

Together with management teams from DAX and MDAX companies, hidden champions, SMEs and international organisations, we make strategic communication ready for the big stage. Simply click on the image.

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What our customers say

Deutsche Telekom

Dr. Paul Pfister ist überzeugt von der Präsentationsagentur K16 für Events der Deutschen Telekom

Whether it's at Deutsche Telekom's annual Sales Kickoff or DIGITAL X, Europe's largest digitization initiative, you are our reliable partner, creating impressive keynotes and presentation designs. I greatly appreciate our collaboration.
Dr. Paul PfisterVP Marketing IT & Digitalization

Bühler Group

I can always rely 100 percent on working with K16: excellent results and quick implementation. A clear recommendation for anyone looking!
Burkhard BöndelHead of Corporate Communications

ETH Zurich

I have been working with K16 for over 10 years: at my previous employer and now at ETH Zurich. We are always completely satisfied with K16 due to their creative and high-quality work, as well as their professional and reliable collaboration. When it comes to PowerPoint, there is no one better, but they have also supported us very well in other marketing and communication matters. We can wholeheartedly recommend K16!
Dr. Nanja StreckerManaging Director ESA BIC Switzerland

Swisscom

K16 works proactively, delivers creative design suggestions, and provides top-notch quality for conveying our stories.
Stefan SalvisbergVP of Engineering for Data, Analytics & AI

Ad Alliance

We have been working with K16 for years on presentation and design development. In addition to the visual output, we value the consulting quality and flexibility with which the team adapts to project-specific needs. A teamwork experience that is truly enjoyable!
Tobias GuterDirector Corporate Marketing

DB Schenker

Partnering with you is one of my favorite things I get to do. Every meeting brings me joy! We’ve made significant progress in many realms of DEI and we’ve achieved a lot together. You’ve helped us bring our messages across in unique ways, so thank you for that! We love what you do for us at K16, but we also love how you do it, too.
Marina DiezLeadership Development Solutions, Culture & D&I

Let’s work together to bring clarity to B2B

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